Pehla Media & Entertainment is the region’s largest provider of pay television, interactive and digital services across the Middle East, North Africa and Europe. Established in the year 2000, Pehla Media & Entertainment offers two popular bouquets namely Pehla – Premium Asian Entertainment and Firstnet – Premium International Entertainment.

Through Pehla, PME is committed to bringing the best in television viewing that puts the customer first, provides quality and variety of family entertainment and gives value for money.

PME’s Vision
“To provide total quality entertainment experience with an excellent value for money”

PME’s Mission
“To constantly reinforce services by embracing technology and provide a premium entertainment platform”.

Discover Pehla

Variety of entertainment	Multiple Subscription Options
Pehla’s wide range of world-class channels offers you a variety of entertainment choices to meet your interests, keeping in mind the diverse audience and your regional content preference. With the best of uninterrupted digital entertainment in true DVD quality, Pehla makes television viewing beyond just an ‘experience’.	With Pehla you only pay for what you watch. Pehla offers 4 subscription options designed to suit your taste so you can have the freedom to choose what you want. Click here for the Pehla's Subscription Options.
Multiroom	Online Customer Zone
Add a second Pehla connection to your subscription. Enjoy Pehla in any room of your home and call off that war for the remote. Click here for more details on the Second Connection.	Subscribers can login to their account to renew or upgrade to any of the Pehla packages, refresh their TV signal and also manage their profile and account details. Not yet registered? Register here.
Subscription Offers	Competitions
We have the best prices and offers and we keep you updated with SMS and emails sent directly to you. For information on our offers, click here.	Subscribers can win tickets to concerts, dinners and much more through our SMS and online competitions on our website and on our My Pehla Cricket fan page
e-Newsletters	Parental Control
Subscribers are only an inbox away from experiencing all the excitement on your TV with our event highlights and monthly newsletters.	Regulate what your children watch on your television by locking movies based on the ratings provided by the channel or by locking the entire channel. Go through the Quick Guide to learn how to do this.
Sleep Mode	Pehla Academy
We value your money and so you can save on your Pehla subscription while on a vacation or travelling for 30 days or 60 days once in a year. Besides, even if the subscription is on sleep mode, you can avail all the benefits of an active subscriber. Click here for more information.	Pehla Academy assists the underprivileged children in the SAARC Region. Pehla contributes part of your regular subscription fees to Pehla Academy. Subscribing/Renewing your Pehla subscription will also help the needy back home and around the world!