Asianet Middle East offers a huge range of variety to Keralite viewers including premium feature films, tele-serial, sitcoms, chats, news features, documentary features, women and children programming, periodic news bulleting, spotlights on Kerala, the economy, the environment as well as cartoons and animations. Asianets secret appeal lies with the huge amount of premium variety entertainment that is offered with a cultural edge and sensitivity. The channel provides not only maximum entertainment value but also focuses on infotainment from Asia and the Indian sub-continent.