|Arab Digital Distribution (ADD) – the largest pay television platform, announced the addition of family entertainment channel Hallmark to its Pehla, Firstnet and ART packages at no extra costs for its valuable subscribers. The inclusion of the 24-hour channel that is a favourite of the family audience, because of its riveting content, marks another milestone achievement by ADD and is expected to broaden the appeal of its entertainment bouquet among subscribers.
Hallmark Channel boasts a brand that has a feel of the audience pulse and has developed a stellar reputation for keeping viewers engaged and entertained. Hallmark Channel will be initially made available to all ADD subscribers for a preview and starting March 1, 2008, the channel will be made available to all subscribers of Pehla and Firstnet bouquets. Commenting on the inclusion of the Hallmark Channel to its bouquet Mr. Vinod DMello, Executive Vice-President, Group Strategy and Planning, Arab Digital Distribution (ADD), said: “The inclusion of NBC Universal Global Network’s Hallmark Channel in the Pehla, ART and Firstnet packages is part of our continuous efforts to provide our viewers with some of the finest television programmes through the inclusion of high quality entertainment channels to the existing bouquets. Such additions enhance the value of these packages, while simultaneously satisfying the diverse entertainment needs of the audience.”
Talking about Hallmark Channel’s inclusion in the ADD bouquets, Colin McLeod, Managing Director (CEE), NBC Universal Global Networks, said: "Were thrilled to be working with ADD and look forward to developing our business in this growing market. This exciting launch underscores NBC Universal Global Networks’ ambitious expansion plans and the international popularity of our brands. With premieres of some of the most lauded made-for-TV movies and drama series in the world Hallmark Channel really does offer the audience a unique and compelling proposition.
The network in renown for showing high quality family entertainment including premieres of Made-for-TV movies like Merlin’s apprentice & the Jane Austen adaptations, as well as popular award winning series like Midsomer Murders, Mcleod’s daughters, Kingdom, Intelligence, Wild at Heart and Sea Patrol.